LEADING THE WAY …

As one of Lancashire’s leading beauty practitioners, Pure Perfection sets iself apart with a customer focused approach and investment in training, writes Sarah de Waard

With three prestigious locations and an ever-expanding team, it’s clear to see that Pure Perfection’s success lies in founder Carla Chatburn’s passion for the industry, and the investment she makes in her talented staff.

Carla tells me: “We value all of our customers as individuals, and as such we ensure that we always match our clients to the right practitioner. Choosing the right therapist is the key to a successful treatment.

“We invest a huge amount in training our therapists, and all of the practitioners who work at Pure perfection are incredibly skilled, passionate and have a real commitment to excellent customer care standards.”

Since the first salon opened over 12 years ago, Pure Perfection has built its reputation on quality and care. “We will always go that extra mile for our clients,” Carla explains. “Whoever comes through the door, they can rest assured that they will be made comfortable and that our experienced therapists will recommend the right treatment and products for them, with no hard sell. We discuss treatment outcomes honestly and only endorse products and services that we are proud to represent.

“We work with international branded suppliers and offer a huge range of tailored treatments, from award-winning nails to HD brows, professional facial treatments and beauty aesthetics administered by qualified medics. Our therapists receive the most up-to-date training and follow strict brand guidelines in order for clients to get the best out of their treatment.”

Aftercare information is second to none at Pure Perfection, and clients are encouraged to discuss any questions with their therapist, as well as having the option to download detailed aftercare instructions for a range of treatments.

With free advice and consultations and a new 24-hour online booking system, Pure Perfection is a stand out success within this competitive industry.

“We will always follow up with a client to ensure they have had the best experience, and we encourage feedback and recommendations, so we can make sure we are always providing the highest level of service,” Carla adds.

With a range of new and exciting treatments, Pure Perfection is one of the first in the area to offer celebrity favourite Dermaplaning, establishing the salon as one of the finest in Lancashire.